ABOVE: "HERO WORSHIP" Another delightful study of the western scene by versatile Art-Bob. Every young ranch hand dreams of becoming a bronc-buster, a champion at the rodeo. The cowboy's mastery over a spirited, bucking horse evokes admiration from us all, and we feel that Art Bob has captured here the lively spirit of the exciting contest. Art Bob 1611 North Avenue 56 Los Angeles 42, California offers 8x10 double weight matte prints of any of his drawings at $1.50 each, 3 for $3 or 6 for $5. An 8x10 catalog at $1. Art-Bob also offers photographs of the athletes who have posed for his drawings; send him $1 for his general model catalog. ACROSS THE PAGE: JACK MUMA 21 5'9" 160 lbs. We had wanted to show you a later picture of this powerful athlete, but the fellows at the gym talked him into going on a bulk diet with an aim of increasing his weight to 190 lbs. When we last saw him he was up to 175 and our opinion was that he looked better at 160. We hope we have convinced him he should give up this foolish bulk craze. Some years back none of the physique magazines would accept photos of bodybuilders who were not what many photographers considered to be "overbuilt". However, a new trend is in evidence among magazine editors today. The streamlined, attractive slender build is displayed just as often as the man with monstrous proportions. And the result is an overwhelming reponse from the public. New gyms are springing up everywhere, and fellows and girls who were bored by just "big" muscles, are enthusiastic at the prospect of building and gaining recognition for a trim, well proportioned body. Let us hope that soon gymnasiums will be as popular as cocktail bars are now. Perhaps this is no longer an idle dream since support is coming from many new directions. Here at Pictorial we have received many letters from Priests, Clergymen, Doctors and other professional men praising physical culture training and its pictorialization and describing how it is helping and enriching the lives of all who come in contact with it. Photo of Muma by AMG.10 catalogs $1.

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